Islam Dbq Essay

(first name last name) (teachers name) (Class) – (period) March 19, 2013 Why Did Islam Spread So Quickly? Islam originated in present day Saudi Arabia where the prophet, Muhammad, had been born. Islam would later be able to spread quickly through trade, the appealing nature of the Islamic faith, and military campaigns. In the â€Å"Arabian Peninsula Trade Routes† (Doc. A) it shows how Mecca was very busy with all kinds of trade. Since Mecca is where Islam would start in the upcoming years, traders would come and go taking the teachings of Muhammad with them.Mecca was both the center of trade and the center of Islam which leads to the quick spread of faith through the many traders and merchants that traveled to Mecca to trade and left with the words of Islam. It would have helped if a journal of a merchant or traveler that went to Mecca around the time Islam had begun to rise had been included so that readers can see how the people back then took to the idea of a new bel ief such as Islam so the readers can get a better understanding as to why Islam spread. In Versus from The Qur’an (Doc.B), the author, Muhammad used a didactic tone to show he believed in educating the people about Islam. This segment (Doc. B) was used to show the equality featured in the beliefs of Islam so that the â€Å"non-believers† would feel equal and would want to convert to Islam because of its appealing nature. The Qur’an helped spread the word of God by telling the way Islam should be practiced. Equality is what many people looked for and The Qur’an taught people how equality is the main part of Islam it helped spread it faster because people like to be equals and they also like harmony which is available in Islam. The Ghazu† (Doc. D) also helped in teaching others about the appealing nature of Islam by showing how Muslims are equal and they cannot attack each other. This would appeal to the nature of many citizens because it would exting uish any fear of war and it would ease any tension between any set of Muslim territories so that they can spend more time following the duties of Islam instead of worrying about war. While these people looked for peace, Islam welcomed them with open arms telling of equality and harmony.This appealed to the people and thus led to more Islam believers by showing how peace and harmony was present in the ways of Islam. â€Å"The Ordinances of Government† (Doc. E) too helped with spreading the appealing nature of Islam by telling Muslims â€Å"the rules† of Islamic faith to prevent any accidental wrongful actions. This appealed to the people because they knew â€Å"the rules† so they could be true to the nature of their faith and they wouldn’t accidentally stray from the teachings of Muhammad.Abu al-Hasan Al-Mawardi, the author, used an academic tone to show he believed in telling Muslims â€Å"the rules† about Islam so they would become better follower s and make them happier so that they could help spread Islam quickly so that others could hear the teachings of Muhammad as well. It would have helped shed some light on the subject if there was a testimony available from the point of view of a Muslim in which he retells what he looks for in Islam.This would help by seeing if these documents were getting their point across and hitting their target with the Muslims. Lastly, Islam spread quickly through military campaigns which is depicted in â€Å"The Spread of Islam (map)† (Doc. C) This map shows how the people that were conquered by the Muslims chose to convert to Islam because it was more convenient for them to convert to a new religion than it was to continuously pay taxes so they could follow their own religion. The Origins of the Islamic State† (Doc. F) also helped with the spread of Islam because in Circa 850 CE the Muslims were not able to protect the people of Hims because they were busy with their own war and t he people of Hims converted to Islam so they could get protection. This boosted the numbers of the Muslims and it showed that many people converted due to war because it was more convenient to convert to Islam than it was to fight these large armies with no help at all.Ahmad ibn-Jabir al-Baladhuri, the author, used a grim tone to help convey his belief of why the Hims converted to Islam instead of keeping their same belief. It would have helped convey the message of military conquest by getting a journal entry of a commander in the Muslim army so that inferences can be made on how the military made the conversion to Islam possible to so many â€Å"non-believers† so that readers can understand how this helped boost the Muslim population.Islam spread quickly through trade because the many people that traveled to Mecca heard the words of Muhammad and they spread the word to others creating a domino effect with â€Å"non-believers. Islam spread quickly through its appealing natu re too by telling Muslims of peace and Harmony and other things that appealed to the Muslims such as equality. Military campaigns helped spread Islam as well by forcing people to convert so they can avoid paying taxes and it was more convenient for these people to convert to Islam than it was to stay with the religion they had already.

A False Utopia Society English Literature Essay

A Utopia is an ideal province for society nevertheless, a Utopia is impossible to accomplish because a perfect universe does non be. A dystopia occurs when the commanding agents take control over all of society while taking away their rights, and freedom. A dystopia is obviously presented in the two novels Brave New World by Aldous Huxley, and Nineteen Eighty-Four by George Orwell. It is presented through the novels that control is merely possible with the usage of engineering. There are two distinguishable methods used to do a dystopia, Huxley uses felicity, while Orwell uses fright. Nevertheless, entire control over humanity is non unflawed because a rebellious quality will ever be, such as John, and Winston Smith. Both novels wish to obtain an indistinguishable end, to take complete control over humanity, but due to the defects within the dystopia complete use can non be. The commanding agents think they are making a Utopian society unlike the characters, who are the lone 1s that realise it is a dystopia. Despite the differences that exist within the societies of each novel, they both have the indistinguishable result of a dystopia. It is apparent in the novel Brave New World and Nineteen Eighty-Four, it is impossible to accomplish complete control over humanity even through the usage of felicity. Brave New World attempts to take human individuality by taking over the procedure of maternity and childhood, and doing each babe born to their conditions and wishing. The babes are organized into their future societal groupings: â€Å" We besides predestine and status. We decant our babes as socialised human existences, as Alphas or Epsilons, as future sewerage works or futureaˆÂ ¦ † ( Huxley 10 ) . They are basically taking the function of God nevertheless, human nature can be modified, but non removed. This is apparent in John who clearly demonstrates true human nature that is in the Fordian society: â€Å" in Brave New World, the separation of gender and reproduction becomes the agencies whereby single individuality is made vulnerable and capable of being destroyed † ( Martin 1 ) . John, unlike t he Fordian society was born from a female parent which makes him portion of a alone society. His acknowledgments of the dystopia nowadays in the Fordian society makes him go a Rebel, as he recognises the defects and efforts to contend against them: â€Å" † Do n't you desire to be free work forces? Do n't you even understand what manhood and freedom are? † †¦ â€Å" I ‘ll do you free whether you want it or non † aˆÂ ¦he began to throw the small pill-boxes of soma tablets in smattering out into the country. † ( Huxley 187 ) Through John it is apparent that his rebellious behavior was a defect in the society because of his acknowledgment of the dystopia. Rebellion will be because of the inability to take human nature which is what finally lead John and Winston to going Rebels. In the fresh Nineteen Eighty-Four, protagonist Winston Smith is a Rebel. Winston, likewise to John has the ability to acknowledge the dystopia due to his human nature. Winston belongs in a alone portion of the society that rebels against the accountant Big Brother. He is determined to destruct Big Brother and finally destruct the dystopia. This purpose is exemplified when he states: â€Å" I do n't conceive of that we can change anything in our ain life-time. But one can conceive of small knots of opposition jumping up here and there-small groups of people banding themselves together, and bit by bit turning † ( Orwell 141 ) . He non merely has the dedication to destruct it even if he is a little fraction of the Oceanian society, but he states that there are other people similar to him. Unlike the Fordian society, Oceania attempts to cover with the Rebels by seeking to alter their human nature and do them into blind followings of the party: â€Å" O'Brien turns the one rebelli ous Winston into another thoughtless drone of the Party, representing the almighty nature of the authorities, and the futility of contending against it. † ( Beaird 1 ) . Although Winston was turned into a follower of Big Brother, he was portion of a society that exemplifies human nature and farther recognizing the dystopia. Both societies have Rebels within them such as John and Winston therefore, the rebellious presence depicts the societies as non flawless. The chief end is for the commanding agents is to accomplish complete control over the society, although both novels use different techniques to try to accomplish complete human control the result is indistinguishable. Nineteen Eighty-four utilizations fear while Brave New World uses felicity to take control over people. The Fordian society makes each group enjoy their life, and be happy with what they are making as stated by the Director of Brave New World: â€Å" that is the secret of felicity and virtuousness – wishing what you ‘ve got to make. All conditioning purpose at that: devising people like their unescapable societal fate. † ( Huxley 12 ) . The Fordian society is based on fulfilling the demands of the people, but since the hatching Centre sets the people ‘s demands they are really easy to follow. Meloni emphasizes that because all the desires are obtained there is no demand for freedom: â€Å" Desire is dead in the Brave New World: to acknowledge the being of it would intend to acknowledge the failure of the ideal province. That is why all cardinal demands, above all those related with the sexual inherent aptitude, are instantly satisfied except for the desire for freedom, which has necessarily been suppressed † ( Varricchio 1 ) . The Fordian society does non necessitate freedom because they do non cognize what it is, an semblance is made that they are populating with freedom but in world even their freedom is controlled. Sexual activity and haoma, a drug that all of society takes to do themselves more relaxed and happy, finally distracts society from the real property and yesteryear, similar to the Oceanian society. The Oceanian society presented in Nineteen Eighty-Four utilizations fright and propaganda to try to take control over all of humanity. Oceania is invariably watching people, and maintaining people sacred to either make something against the jurisprudence or even believe incorrect about Large Brother. The penalty as all the people know is either decease or terrible maltreatment, maintaining the society scared to make something incorrect. Both novels remove: the usage privateness, history, and the past to take control over the society: â€Å" In the standardised societies depicted in both novels the media uphold conformance, denying persons their ain privateness and personal feelings. Simultaneously, they strengthen powers capable of commanding every individual aspect of their topics ‘ life by striping them of all critical attitude. Both societies have emptied of a sense of history and of memory of the yesteryear. In Airstrip One, the emptiness is filled by a host of images of p ropaganda whereas in the fordian universe is shallowness and sensationalism. † ( Neilson 1 ) . One of the universe controllers O'Brien makes it really clear how rigorous the Party is to all of society, â€Å" There will be no trueness, except trueness towards the Party. There will be no love, except the love of Big Brother. There will be no laughter, except the laugh of victory over a defeated enemyaˆÂ ¦All viing pleasances will be destroyed. But alwaysaˆÂ ¦there will be the poisoning of power, invariably increasing and invariably turning subtler. † ( Orwell 242 ) . Sexual activity must besides be controlled by both societies to hold control over the people: â€Å" Since gender lies at the nucleus of identityaˆÂ ¦it must be controlled by the province every bit good. In Nineteen Eighty-Four, the method used is non physical control of gender and reproduction through engineering and conditioning, as in Brave New World. † ( Martin 1 ) . Sexual activity in Oceania is considered a rebellious act if done with pleasance or joy, which is why Winston has sex with his spouse Julia. Even with Oceania utilizing fright, and the Fordian society utilizing happiness the result is that both of the societies have turned into a dystopia, which is apparent through the Rebels John, and Winston. But without the usage of engineering no control is possible. Technology is as a necessity for accomplishing domination. Through both novels Brave New World and Nineteen Eighty-Four it is exemplified that merely with the usage of engineering it is possible to command people. Both Fordian, and Oceanian society use the engineering otherwise nevertheless, for the same intent. Brave New World uses engineering to do different groups of people assigned to different occupations in their life, engineering is besides used to keep properties of immature age and felicity: â€Å" We preserve them from diseases. We keep their internal secernments unnaturally balanced at a vernal equilibriumaˆÂ ¦We give them transfusions of immature blood. We keep their metamorphosis for good stimulated. Youth about unimpaired till 60, and so, cleft! The terminal. † ( Huxley 95 ) . Technology is the most of import portion of the citizen ‘s lives, and for the commanding agents because it is easier to modify human nature from birth. Besides with old age and u nhappiness society would non obey their orders, and effort to better their lives taking to blemish within the dystopia: â€Å" On suction reserves reside people who lack technological â€Å" progresss. † The abode of Malpais, in contrast with the citizens of the World State, pattern a simple, agricultural life style. They give birth to kids of course and pattern monogamousness. † ( Beaird 1 ) . The little society outside of the World State is non controlled because they will non let themselves to be, and without engineering they will populate their lives in a free and rebellious mode as exemplified by John. Unlike the World State, Oceania is watching and commanding everybody at all times. In the fresh Nineteen Eighty-Four, engineering is used to watch people and all their actions. While all of society knows they are being watched it non merely lets the accountants keep society under their orders, but makes society scared to disobey: â€Å" the innovation of the telescreenaˆÂ ¦is righty considered of the extreme importance for the care of a constabulary stateaˆÂ ¦The telecasting is hence shown to attach to every individual minute of people ‘s life, developing them to entire passiveness † ( Beaird 1 ) . Without the telescreen watching society, people would be close and have a sense of security finally, taking to rebellion: â€Å" The telescreen received and transmitted at the same time. Any sound Winston made, above the lever of a really low susurration, would be picked up by it ; furthermore, so long as he remained within the field of vision which the metal plaque commanded, he would be seen every bit good as heardaˆÂ ¦You had to live-did u nrecorded, form wont that became instinct-in the premise that every sound you made was overheard, and, except in darkness, every minute scrutinised. † ( Orwell 6 ) . Both novels use engineering to take control, and manipulate over society. Brave New World takes control of people from the beggary of their being, while Nineteen Eighty-four utilizations engineering to invariably watch society and penalize the disobeyers, finally doing fright. Nevertheless both novels successfully attempt to accomplish entire human control making a dystopia. In both novels ; Brave New World and Nineteen Eighty-Four, their several societies are populating in a utopia, but for John and Winston they are able to see that it is a dystopia. Even with different methods and engineering used, it is exemplified through the Rebels John and Winston that the defects in the control system will ne'er let complete control. It is proven through them that human nature is possible to pull strings but non destruct. Therefore, this leaves human control and use possible to a certain extent. Despite the Fordian society and Oceania trying to accomplish a utopia utilizing different methods, it is apparent that accomplishing a Utopia is impossible because a perfect universe does non be, and the effort will finally take to an indistinguishable result. Work Cited Huxley, Aldous.A Brave New World. London: Chatto & A ; Windus, 1932. Print. Orwell, George.A Nineteen Eighty-Four. Martin Secker & A ; Warburg Ltd, 1949. Print. Martin, R.A A. â€Å" Abortion and Birth Control in Literature. † Literary Reference Center. Ebscohost. Web. 13 January 2013 Glover, Beaird. â€Å" Nineteen Eighty-four † Literary Reference Center. Ebscohost. Web. 13 January 2013 Neilson, Keith. â€Å" Brave New World † Literary Reference Center. Ebscohost. Web. 13 January 2013. Varricchio, Mario. â€Å" Power of Images/A ImagesA of Power in Brave New World and Nineteen Eighty- Four. † Literary Reference Center. Ebscohost. Web. 13 January 2013.

Analysis of Barclays Bank Essay Example for Free

Analysis of Barclays Bank Essay The process of restructuring the telecommunication sector truly got under way in Cameroon in June 1995, when the authorities decided thoroughly to reform network industry sectors such as water, electricity and telecommunications with a view to creating a favourable environment in which to develop their infrastructure and services and thus to satisfy increasingly exigent demand. The process took the form of liberalization, State withdrawal from the sectors concerned and the establishment of a  market structure enabling Cameroon to remain in step with the especially rapid global developments in the telecommunication sector; indeed, in spite of the investments made, the coverage rate and quality of service offered had remained largely inadequate. The process was carried out not only by defining the conditions and mechanisms liable to guarantee the sector’s opening to private initiative, but also by enacting regulations and taking measures intended to enable the sector to play the decisive role incumbent on it in Cameroon’s economic development. Telecommunication sector reform in Cameroon is not limited to the establishment of new regulations and legislation, to the revision of the institutional framework and the establishment of an interconnection regime or to the introduction of competition. It should also comprise bringing behaviour in line with the times. One of our chief concerns is therefore also effective application of the regulations with a view to fulfilling the universal service obligation, ensuring consumer protection and providing for effective and appropriate regulation of true competition. The acquisition of the required know-how is the biggest challenge we face. The institutional players on Cameroon’s telecommunications scene are, as in many other African countries, of the opinion that any society that delays in jumping on the NTIC train will remain mired in a state of underdevelopment. Before 1990, as in most African countries, telecommunication services were managed by a national publicly-owned monopoly. The administration in charge of telecommunications set the rules, ensured they were applied and was itself an operator. The results did not always live up to expectations. In June 1990, the President of the Republic signed the order on the programme to privatize public and semi-public enterprises. The telecommunication sector was added to the programme in June 1995. In July 1998, law 98/014 governing telecommunications in Cameroon (the Telecommunications Act) was promulgated. It established the Telecommunication Regulatory Agency and attributed sector responsibilities to a variety of players: the operation of  telecommunication networks to operators, regulatory matters, i.e. application of the rules and supervision of operators, to a regulatory body, the definition of sector policy and the enactment of market regulations to the telecommunication administration. In September of the same year, two public enterprises, CAMTEL for the fixed telephone service and CAMTEL MOBILE for the mobile telephone service, were set up to take over the telecommunication activities of the Ministry of Post and Telecommunications and of the public enterprise INTELCAM, which was in charge of operating and developing international telecommunication installations. The Telecommunication Regulatory Agency was set up at the  same time. Immediately after, the sale of a mobile telephone licence and the process of privatizing CAMTEL and CAMTEL MOBILE got under way. In June 1999, a mobile telephone licence was granted to a private enterprise. The privatization of CAMTEL MOBILE was completed in February 2000. The privatization of CAMTEL is not yet complete. A third mobile telephone licence is to be issued. In less than two years, the sector has undergone sweeping change. Suffice it to mention one indicator: in January 2000 there was one mobile telephone operator with about 5 000 subscribers; on 31 March 2001 there were two operators with over 140 000 subscribers. This rapid and in-depth transformation is taking place within a constantly improving legal framework. The development of new technologies and liberalization have permitted access to new telecommunication services which, depending on their specific natures, require appropriate regulation. The Telecommunications Act sets forth a new regulatory framework, opening the telecommunication sector to competition. The framework, which distinguishes between public and private networks, provides for three legal arrangements: concessions, authorizations  and declarations. The State can grant one or several public or private corporate bodies all or part of its rights to establish and/or operate telecommunication networks. The concession is subject to strict compliance with the requirements set forth in a list of terms and conditions. This arrangement allows the State not only to keep a watchful eye on the harmonious development of modern telecommunication infrastructure, but also and above all to heighten its control over the development and supply of the basic services and facilities us ually demanded by the majority of users. The arrangement of prior authorization applies to the establishment and/or operation of telecommunication networks by physical persons or corporate bodies with a view to providing the public with a basic telecommunication service, a value-added service, a bearer service or any other service by using one or several radio frequencies. A list of terms and conditions containing the requirements to be met is attached to the licence issued to the bearer of a prior authorization. The authorization is issued for a fixed period and can be withdrawn under certain circumstances. Declarations apply to the establishment of private internal networks, low-range and low-capacity private independent networks (that are not radio networks), low-range and low-capacity radio installations (to be determined  by the Administration), and the provision to the public of telecommunication services other than those subject to the arrangements of concession and authorization. Telecommunication terminal equipment is either freely provided or subject to type-approval. Certain provisions of the Telecommunications Act are detailed in decrees and implementing legislation. We shall not examine all of them here; indeed, some of them are still being drafted. The reform in Cameroon established the separation between the regulatory and operating functions. It works in favour of operators being entities controlled by private capital. The general framework for competition is governed by legislation on competition. The legal framework is supplemented by institutions. A revised institutional framework The telecommunication administration Spectrum management and the legislation and regulations relating to telecommunications are the exclusive domain of the State. The telecommunication administration has been invested, on behalf of the government, with general jurisdiction over the sector. It sets the general regulatory framework. It therefore establishes and implements telecommunication sector policy, whose aim must be to safeguard the missions of public service, to promote harmonious network development throughout the national territory and effective private sector participation in the sector’s wealth and employment-generating activities, and to ensure compliance by all operators with the applicable treaties, laws and regulations. In addition, the administration supervises the telecommunication sector, oversees public telecommunication enterprises, represents the State at international telecommunication-related organizations and events, and manages the radio spectrum on behalf of the State. The Telecommunication Regulatory Agency, which technically answers to the telecommunication administration, is the specialized body in charge of  facilitating actual application of the regulations issued. The Telecommunication Regulatory Agency The organization of the Telecommunication Regulatory Agency established by the Telecommunications Act is set forth in decree No. 98/197 of 8 September 1998. The Agency has three main duties: – to ensure the regulations are implemented; – to guarantee respect for the regulations and the exercise of competition; – to settle certain disputes between operators. The Agency’s regulatory authority is subject to performance of the following activities: – definition of the principles governing tariffs for services; – examination of requests for authorization and declaration and of type-approval files for terminal equipment to be connected to public networks; – establishment of principles for calculating interconnection costs; – establishment and management of numbering plans; – management of the frequencies attributed to telecommunications; – submission to the government of proposals aimed at developing and modernizing the sector; – opinions on draft legislative and regulatory texts concerning telecommunications; control and penalties for infractions. The Agency is specifically competent to settle disputes concerning interconnection, access to a public network, numbering, cases of harmful interference, and sharing of infrastructure. The Telecommunications Act provides the Agency with a quasi-judicial body and an arbitration procedure can be set in motion should one or the other of the parties be opposed. The parties remain free to bring their case before the competent court. Human resources are the key to management and progress, for they have knowledge, that rarest of economic commodities in the 21st century. The current transition from a monopoly environment to that of controlled competition has given rise to new demands in terms of basic knowledge and know- how in telecommunication regulation. Telecommunication leaders and staff in Cameroon were still dealing with the transition from analogue to digital when circuit switching was suddenly replaced by packet switching. This recent change has reshaped the concept and definition of telecommunication networks and services. Everything must therefore be done to make sure the human resources acquire the skills they need for their own development and that of companies, which create wealth for the well-being of peoples. The Ecole Nationale Supà ©rieure des Postes et Tà ©là ©communications, an independent facility run by the Ministry of Post and Telecommunications, provides basic instruction in telecommunications and ICT to technicians (technical and operating staff), supervising technicians (operating technicians and supervisors) and senior technical managers (works engineers and operating inspectors). It plans to organize standing professional certification for the staff of public and private enterprises and of the public administrations in charge of telecommunications and ICT. Cameroon has always been present and active in regional and international telecommunication organizations. It is a member of the Administrative Councils of both the African Telecommunication Union (ATU) and the International Telecommunication Union (ITU). It has had very few bilateral exchanges of experience and information with other African countries. The ineffectiveness of regional (ATU) and subregional organizations (CAPTAC) has precluded the launch at subregional level of cooperation activities aimed at developing telecommunications in Cameroon. At the international level, ITU  has not been closely involved in telecommunication sector reform. In the past eight years, it has provided some technical assistance but otherwise almost no support for telecommunication development projects in Cameroon, possibly because the Area Office in Yaoundà © is not functioning. The capacities of the Area Office in Yaoundà © should be reinforced. Its main duties should be: – To disseminate ITU documents and information in the area. For this, it should have the means required to provide the documentation centres of the main players in each of the area’s countries with the documents and books needed to acquire knowledge in telecommunications and ICT, for most of the sector’s African managers will have to teach themselves. In this respect, hard as opposed to electronic copies remain invaluable in Africa. Analysis of Barclays Bank. (2016, Jun 07).

Compulsory Education Essay Example | Topics and Well Written Essays - 2000 words

Compulsory Education - Essay Example Parents are answerable to the authorities if their child is not receiving age-specific education, while 'it is their decision whether to use schools or provide education at home'. Parent was described as (a) who is not a parent of his but who has parental responsibility for him, or (b) who has care of him" (Section 576 of the said Act). The importance of parental duty to secure good education for the child is detailed only in Section 7. If the child is enrolled into a school, parents will have no other obligations or constraints. Under section 444 (3), a, flexi-time and part-time schooling is allowed. Home educating children with special education needs (SEN) including learning difficulty, or any other needs that might hinder the regular attendance at school or otherwise are mentioned in Section 7. UNESCO's report has brought out many salient points like integration of pupils with disabilities or learning difficulties into mainstream schools which it called 'mandatory pedagogic integ ration, or school-based integration and this pertains to only schools. 'Above all, integration in this sense involves dealing with the individual needs of each child, subject to the capacity of a mainstream school to meet those needs' http://inclusion.uwe.ac.uk/csie/unscolaw.htm The survey goes on to explain an important circular letter from the Minister of Education of the Flemish Community in Belgium in 1994 which accepted the 'equivalence' principle in integration. In other words, although some pupils could not follow all the lessons of the regular programme due to their disability, they could graduate with approved replacement lessons. The 1873 Act of Employment of children in agriculture was repealed by Lord Sandon's Act of 1876 about the compulsory education which said "It shall be duty of the parent of every child, to cause such child to receive efficient elementary instruction in reading, writing and in arithmetic, and if the parent fail to perform such duty, he shall be liable to such orders and penalties as are provided by the Act," Hancock (1879, p.457). It is believed that universalization of compulsory education is necessary for reduction of poverty all over the world. Is compulsion right in any matter Surprisingly it is the 1948 Universal Declaration of Human Rights that has provided the political and moral support for compulsory education. Article 26 of this declaration says that 'Elementary Education shall be compulsory' and Dakar Frmaework for Action reiterated the same. European Association for Education Law and Policy says: "Legislation should provide for the goal of high standards in the provision of education and the development of mechanisms and policies, and adequate allocations of public funding, to support this aim; but it would probably need to leave the degree of specificity for national standards to be determined by individual states" http://www.ua.ac.be/main.aspxc=.ELA&n=47283 It also says: Under the UK model, the rules on inspection and teacher qualification have become intensified because these matters are seen as integral aspects of the new quality agenda for schools. At the same time, new risks of civil liability have

The change in Eighth Amendment cruel and unusual punishment standards Research Paper

The change in Eighth Amendment cruel and unusual punishment standards in death penalty cases since Furman v. Georgia (1972) - Research Paper Example Here, courts need to look for factors on how to change the standards of community and also come up with independent evaluation if the statutes are reasonable. For instance, in the case of Furman V. Georgia, the jury invalidated the death penalty regulation at that time because they constituted the unusual punishment and cruelty against the eighth amendment. The eighth amendment is an American amendment that bars or prevents the government from practices that may result to the violation of the freedom of people (Smith, 2010). It prevents the government from imposing cruel and unusual punishment such as torture and excess bails and fines. This amendment was adopted as early as 1791. Death sentence is a practice of the state where people are sentenced to death due to the magnitude of their crime. It is also commonly referred to as capital punishment. Overtime death penalty was not highly considered as a violation of this amendment. There were no vivid cases that had being presented there before to show the brutality of death sentence and how it imposed cruel and unusual punishment to people. This was until 1972 when a United State Supreme Court decision called the Furman v. Georgia was ruled. The case had being presented by three black men including Furman who had being sentenced to death. In this ruling, the court declared that death penalty violated the eighth amendment. However the court did not view death penalty as a cruel and unusual punishment. The case led to a de facto moratorium on capital punishment. The court argued that the manner in which the death sentences were being imposed was capricious. People were being sentenced to death in an erratic manner. However this ruling by the court was not taken well by the country. People argued that there are some crimes whose best solution was a death sentence. In 1976 the court reviewed the case due to statutes presented by the states of

Research Problem Statement Essay Example | Topics and Well Written Essays - 2000 words

Research Problem Statement - Essay Example Dennis & Meola (2009) give an example of UK firms, which lose approximately 19 million dollars daily due to bad management. This is moderately attributable to the firm’s wastage of time due to their leader’s inefficiency. It is evident that the significant bits of organization include its management to great extents. For a business to address the needs of its employees, leaders, and consumers, it needs proper management. Therefore, it becomes extremely problematic for organizations to realize acceptable profits when they have such poor management. Most entities fail because their managers focus on increasing their sales and quality of their goods. Indeed such categories of headship do not care about the general organization of their institutions, hence increasing management problems. This makes them forget their roles in control and organizing, as well as the workers’ roles. The goals of many businesses entail increasing the outputs and lowering the expenses. A b alance of these two ideas of increment in output and expense reduction obviously qualifies for perfect management. Conversely, these are short-term benefits because the businesses success depends on the long-term benefits, which entail motivating the personnel, but most administrators ignore this. The motivation of employees helps in the creation of a functional business environment (Dennis & Meola, 2009). Evidently, this functional business is devoid of poor management and all the negativities associated with such leadership. The sub problems evident from the question above include Poor leadership Poor communication Poor organizational structure Organizational culture Decision-making Policies Possible Sub-problems Poor Leadership Hypothesis Leaders with good leadership skills will motivate the employees. If organizational leaders involve the workers in the management of the business, the business will perform highly Brief Description Effective management entails good leadership and proper communication. Poor leadership tendencies are the most noticeable management problems in businesses. According to Dennis & Meola (2009), some leaders in organizations are incompetent making organizations fail to realizing their goals because of their inability to foresee the business challenges (Dennis & Meola, 2009). Additionally, they fail to challenge the employees making the workers perform poorly. Poor leaders are usually inexperienced and cannot handle conflicts in an organization. As such, the inability to control conflicts by the leaders in a firm is a sign of poor management. In Poor Decision Making Hypothesis Proper decision making in an organization will increase the corporate efficiency Brief Description Another sub-problem, which is common in the corporate institutions, is the phenomenon of decision-making. Evidently, decision-making affects the operation of organizations to exemplary levels. When there is poor management running any organization, it is obvious that the consequent decisions will be inappropriate. An organization only achieves its goals and other ultimatums if the management makes proper decisions. It then becomes a chief problem when these decisions present challenges to the behavior of the human resources. Certain decisions, which the management of the organization makes, affect the organization because of the mentioned relationship. Therefore, an organization has trouble when relevant decision making departments fail to

The Retirement of Terry Leahy's from Tesco Case Study - 1

The Retirement of Terry Leahy's from Tesco - Case Study Example The departure of a chief executive from any company attracts huge expectations in as far as changes in management are concerned as suggested by Toni and Tonchia (p947). The change can positive or even unsetting one depending on the leaving chief executive influence. The retired chief executive officer of Tesco spent his career developing the organization to be the biggest grocer in Britain. However, his successor Phillip Clarke will face the challenge of either maintaining the position or breaking the company. The retailer has a wide range of products ranging from food to furniture as well as mortgages and motor scooters. It has several outlets including its headquarters in Cheshunt and its branches in China. Tesco customers include buyers of high-quality goods and low-cost goods while stores range from mega-stores to corner shops. One of the major changes that have been encountered by the retailer since the retirement of Leahy is financial management. Since the set up of a joint ven ture with Royal bank which was done Leahy’s predecessor, Tesco has been offering financial services. According to Anon (69), this section has rapidly grown offering services such as loans, insurance, and credit cards. One of the financial changes includes the now fully owned Tesco Bank which is aiming at becoming a great competitor to other banks. So far Tesco is selling its financial products to almost six million customers. Last year, the retailer launched a range of mortgages and savings account while in the current year Tesco is planning to launch a current account. The retail organization also intends to capitalize the discontent of customers through their current jobs. A focus by Liz Hartley who is principal consultant indicates that Tesco Bank will be among the top ten best banks in the country within the next five years. However, the growth of the bank is likely to cause more changes in the organization since banks are valued in a very different way compared to a retailer.

Issues in Contemporary Management Essay Example | Topics and Well Written Essays - 2500 words

Issues in Contemporary Management - Essay Example In this essay, the most important characteristics of an effective organization and the main obstacles to effective organizational performance and the ways to overcome them are discussed. The success of an organization depends on the nature of the human resource. According to Whetton and Cameron, (2005) the most important personal qualities essential for a manager are the awareness of one's own self and ability to solve problems analytically and creatively. First and foremost quality that builds clarity in the thought process is the self awareness. Self awareness does not stop at the individual level, but the awareness of one's inner potential and capabilities as a team and as an organization. Self awareness helps to understand the customers more by taking a closer look at their lifestyle and environement as expressed by Anita Roddick in her interview about her best management practice. Cox(1994) in his work mentions that, self awareness is very essential to have a concept of self regard and worthiness to define the persons' emotional intelligence . More awareness of the person's personal values gives direction when decisions have to be made. When a person is aware o f the inner self, then they can appreciate the differences between individuals when working in a group. An effective manager feels comfortable in welcoming different viewpoints and can create a shared sense of commitment in a team. The other personal skill that has to be possessed by a manager is the ability to solve problems analytically and creatively. A manager should be able to think beyond the traditional boundaries of thought. If the manager has the ability to do so, he can create alternative solutions which are far beyond the traditional options available. Like Anita Roddick remarks, the team should not be rigid in its thought process so that the spirit of trying new ideas is killed. He should be able to combine unrelated alternatives to create an alternative solution for a problem which can create a platform for innovation. Managers in an organization are supposed to have a range of interpersonal skills like coaching, counseling, offering supportive communication, exercising influence, motivating others and managing conflicts. Of all these interpersonal skills the ability to offer supportive communication is very essential. According to Golen (1990), supportive communication is the communication that seeks to preserve a positive relationship between the communications while still addressing the problem at hand. It allows you to provide negative feedback or to resolve a difficult issue with another person and as a result can strengthen the relationship. The most important barriers to communication are the semantic barriers such as the symbols with different meanings, badly expressing the message, faulty translations, unqualified assumptions and the use of highly technical language loaded with technical jargons. There can be some psychological barriers also which include, premature evaluation which is caused by premature judgments made without proper analysis, lack of attention when the message is sent across, loss in the transmission of message and poor retention by the audience, undue reliance on the written word and ignoring the value of face to face interactions and distrust

Pre-Raphaelite Women in Rossetti's The Girlhood of Mary Virgin Essay

Pre-Raphaelite Women in Rossetti's The Girlhood of Mary Virgin - Essay Example This is that blessed Mary, pre-elect, God's Virgin. Gone is a great while, and she Dwelt young in Nazareth of Galilee. Unto God's will she brought devout respect, Profound simplicity of intellect, And supreme patience. From her mother's knee Faithful and hopeful; wise in charity; Strong in grave peace; in pity circumspect. So held she through her girlhood; as it were An angel-watered lily, that near God Grows and is quiet. Till, one dawn at home, She woke in her white bed, and had no fear At all, -- yet wept till sunshine, and felt awed; Because the fullness of the time was come. II. â€Å"These are the symbols. On that cloth of red I’ the centre is the Tripoint: perfect each, Except the second of its points, to teach That Christ is not yet born. The books – whose head Is golden Charity, as Paul hath said – Those virtues are wherein the soul is rich: Therefore on them the lily standeth, which Is innocence, being interpreted. The seven-thorn’d briar and th e pal seven-leaved Are her great sorrow and her great reward. Until the end be full, the Holy One Abides without. She soon shall have achieved Her perfect purity: yea, God the Lord Shall soon vouchsafe His Son to be her Son1. The Girlhood of Mary contains strong religious symbolism. ... Gabriel Rossetti the artist Dante Gabriel Rossetti was born in London, England on May 12, 1828 with the given name of Gabriel Charles Dante Rossetti. His mother was Frances Polidori and his father was Gabriel Rossetti who as a poet had a partiality towards the works of the poet Dante Alighieri that he gave his first son the same namesake. Later, Rossetti put the Dante first ahead of his birth name Gabriel in honour of the poet he was named after. Dante’s early works were said to be mirrored in the earlier works of Rossetti3. Dante Gabriel Rossetti had three other siblings (whom he was the eldest) who were equally talented. His other sibling, Cristina was also a poet just like her brother Dante Gabriel who sat as the Virgin Mary in the paintings of Dante Gabriel The Girlhood of Mary Virgin and Ecce Ancilla Domini. III. The Victorian Female during Dante Gabriel Rossetti’s time Dante Gabriel Rossetti (12 May 1828  Ã¢â‚¬â€œ 9 April 1882) was born during the reign of Queen Victoria who was the Queen of England from 1837 to 1901. During the reign of Queen Victoria (known as Victorian era), the idea of ideal feminine was patterned after the queen herself. The respectability and figure of the ideal lady during the era of Queen Victoria surrounds around domestic purity as she dispenses her duty as a wife, mother and daughter 4(BBC 2004). This era is characterized as the domestic age as femininity was centered on family as epitomized by Queen Victoria who was the role model of marital stability and domestic virtue5. This social milieu during Dante Gabriel Rossetti’s time may have tremendously influenced his early works especially his first public oil painting The Girlhood of Mary when he describes his idea of lady to be innocent and pure; This concept of womanhood stressed

Employment Resourcing Coursework Example | Topics and Well Written Essays - 3000 words

Employment Resourcing - Coursework Example It is one of the most prestigious awards in the hospitality industry and was awarded to the Taj Group in 2002 for the best practices in employment resourcing found in the hospitality industry. The management formulated the Taj People Philosophy (TPP) which incorporated the strategies implemented in employment resourcing. The key components of employment resourcing The management at the Taj Group recognized that employees were the company’s most important assets. In alignment with this prioritizing, the management formulated the TPP. This philosophy provides a framework in which the strategies in employment resourcing can be aligned to the strategies focus of the company, which is to provide the best customer service in the industry. Unless the employees are motivated to work for the company, they will not be willing to put their best efforts forward in providing the best possible customer service in the industry. Therefore the management has to pay attention to the fact that t he organizational objectives related to customer service are aligned to the employment objectives of providing the best workplace for the employees to work in. ... For example, the employees accumulated points for their acts of kindness and hospitality. Employees who gained the highest points reached the highest level. The STARS program motivated the employees to perform to the highest level possible so that they could gain the points to reach the higher levels of recognition. This program acted as a motivational tool for the employees to go beyond their usual duties and responsibilities and provide extra care in customer service. As a result the company attained enhanced service standards which enabled the company to generate repeat customers. The STARS program serves to illustrate that strategies in employment resourcing can lead to a sustainable competitive advantage from building a loyal customer base. The strategies of employment resourcing motivate the employees to perform to a higher level, thus enhancing the reputation of the company. The Taj Group also implemented the Balanced Scorecard System. This was a performance management system which was implemented even at the lowest levels of the organizational hierarchy. This performance management system enabled the employees to perceive how their work was linked to the strategic focus of the company. As a result the employees were able to take their own initiatives in enhancing the service standards. Because the employees were motivated to improve their own performance, the management could lower spending in formulating training and development programs. This was a positive outcome from employment resourcing because it is difficult to estimate the return on investment in training and development programs. Therefore the management’s objective is to minimize spending in training and development since the return from this spending is difficult to quantify. The

Bias in Abstinence-Only Education Essay Example for Free

Bias in Abstinence-Only Education Essay In addition to being an ineffective deterrent to unwanted pregnancy and sexually transmitted diseases, abstinence only education prevents young women from making well informed decisions about their sexuality.   Cases of teen pregnancy and STD/HIV infections is on the rise despite the government allocating funds for abstinence only programs.   This paper seeks to look at the government policies with regard to abstinence-only education programs and its relationship with unwanted pregnancies. It is a known fact that sexual abstinence is being practiced in all countries in the world as a sure way of preventing sexually transmitted diseases and pregnancy.    Men and women of all ages who are not ready to accept the risks that accompany sexual activity embrace abstinence which is a normal and acceptable practice.   As a way of expressing love, affection and tenderness, majority resort to intercourse and sexual activity. Sex is also being used by couples to strengthen their relationships.   However, it has often been argued that using sex to cement relationships can distort one’s judgment.   Among women, having sex may strengthen the feeling of love but do not actually cement or deepen the relationship. Exploring sexual behavior within an environment of deep commitment where having children is considered as a possibility is always rewarding.   Majority of people are however not prepared for commitment hence opt for abstinence until they develop a stable relationship. Abstinence is 100% effective in protecting an individual from sexually transmitted.   However, if the majority of the population could realize its effectiveness, then we would not be having such headlines like the ones we have seen in the past of teen births being on the rise.   However, abstinence is not an easy practice considering how strong sexual drives are among humans. The rate of teen births steadily declined since 1991 and this could have been because of the intensive educational campaigns that were initiated during that period.   These campaigns included encouraging people to use contraceptives and condoms and enlightening people on the risks of Aids and sexually transmitted diseases.   However, today statistics now show an increase by 3% in teen births the first time ever in 14 years. (Wilson, Kelly, Patricia,2005) Is it that the sex education programs that the government adopted are no longer working? The government has tried to show some effort in curbing STDs and unwanted pregnancies. The first federal abstinence-only program was enacted in 1981 and this was designed primarily to support pregnant and parenting teenagers.   This came through the adolescent Family Life Act which was also passed the same year. AFLA also funded â€Å"abstinence-only† programs meant to encourage responsibility and self discipline among teenagers (Abstinence Only Programs 2008, p.2). Abstinence-only program’s purpose was to teach the general population and especially the teenagers how they stand to gain from abstinence. It also sought to teach abstinence from pre-marital to all schooling children.   The abstinence-only program was supposed to teach the values of abstinence with regard to unwanted pregnancies and sexually transmitted diseases.   According to this program, the expected standard of human sexual activity revolved around a mutually faithful monogamous relationship.   However, with all these well clarified goals, current scientific research shows that this program is ineffective. A study of ‘abstinence-only-until marriages’ program inferred that the classes fail to serve its goal of delaying the onset of sexual activity the young people.   An evaluation of 11 of these programs showed that they do not have a lasting positive effect on the asexual behavior of young people (Ibid 4).   Instead of a positive effect on the young people they showed a negative willingness to use contraceptive because the program emphasized on contraceptive failure. It has often been reiterated that abstinence-only programs endanger the youths because adolescents are denied complete information.   These programs fail to provide contraception information and in some cases, they have been accused of providing wrong information which may lead to youths forgoing contraceptive use. Teens are exposed to pregnancy and sexually transmitted diseases because of lack of responsible sex education.   Only safer sex intervention can reduce unprotected sexual intercourse as compared to abstinence only programs.   The Federal Fund for abstinence -only programs have negatively influenced schools.   Avery good example involves the Gloucester High school in Massachusetts with the summer vacations beginning 17 girls at the school are expecting babies (Kathleen Kingsbury, Wednesday June 18, 2008). This proves further the failure of the program to curb pre-marital pregnancies.   In order to reduce the prevalence of this at the school a local pediatrician advocated for the prescription of contraceptives.   However, this has been met with hostility.   Amazingly it is the desire of these teens to get pregnant and this only proves how distorted their perception towards life is.

Marketing Plan For Cadbury Marketing Essay

Marketing Plan For Cadbury Marketing Essay Cadbury is the icon of the British confectionary industry, with a heritage which dates back to 1824. Since then, Cadbury has expanded its business throughout the world, through both organic and acquisition led growth. Today Cadbury is a leading global confectionery company, operating in over 60 countries. Cadbury has an outstanding portfolio of Chocolate, Gum and Candy brands. In 2008, Cadbury enjoyed a 10.5% market share of the global confectionery market, with revenue of GBP5.4 billion. The company employs about 50,000 people and work with around 35,000 direct and indirect suppliers globally. Cadbury manufactures markets and sells unique brands which give pleasure to millions of people around the world every day. Cadburys Vision is to be the biggest and best confectionary company in the world. One of Cadburys Strategic goals for 2009 to 2011 is to increase market share of the global confectionery market, with revenue growths of 4% to 6% annually. Cadbury believes that the confectionery business still has significant unused potential. By exploiting the strengths of its innovative products/brands, it believes it can continue to grow its market share and returns, and achieve its Vision of becoming the biggest and best confectionery company in the world. Vision The Vision into action (VIA) plan embodies all aspects of our strategy. Our governing objective is to deliver superior shareowner returns by realizing our vision to be the worlds biggest and best confectionery company. Cadburys Philosophy Cadburys philosophy of Vision into Action (VIA), a strategic plan for 2008 to 2011 is an example of how business strategy is translated to a Marketing plan to deliver positive impact to its revenue and margin performance. Cadburys growth ambition is based on the following:- Strengths of its brands and market position Increased investment in Innovation, Marketing Sales Greater exposure to faster growing categories (e.g. gum) and markets (e.g. emerging markets) 1.2 Product, Market Operational Characteristics Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate, gum and candy brands. Cadbury created few famous brands like Cadbury, Trident and Halls. Flakes Green Blacks Halls Hollywood Stimorol Eclairs Cadbury featured brands are: Cadbury featured brand: Bubbaloo Cadbury Crà ¨me Egg Cadbury Dairy Milk Clorets Dentyne Born in 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then Cadbury have expanded their business throughout the world by a program of organic and acquisition led growth. On 7 May 2008, the separation of the confectionery and Americas Beverages businesses was completed creating Cadbury plc with a vision to be the worlds BIGGEST and BEST confectionery company. Cadbury operates in over 60 countries and worked with around 35,000 direct and indirect suppliers. Cadbury have employ around 50,000 employees all over the world. Cadbury plc  is managed by the Cadbury plc Board of Directors which delegates day-to-day management to the Chief Executives Committee (CEC). Cadbury business is segmented to four main regions and they are:- America Britain, Ireland, Middle East and Africa Europe Asia Pacific Cadburys Values Cadbury team is performance driven, values led. Throughout changing times, our constant values have inspired us to be pioneers in business and in corporate responsibility. They help ensure we are proud of our company and are critical to our core purpose of creating brands people love. Cadburys values are: Performance, Quality, Respect, Integrity and Responsibility to social, economic and the environment Our Business Principles  are our code of conduct and also take account of global and local cultural and legal standards. They confirm our commitment to the highest standards of ethics and business conduct. 02. Task One 2.1 Marketing Planning Principals Analysis of the Market Being in the confectionery business and dealing with consumers, Cadbury has always been a market and consumer focused organization. It consistently conducts market studies to determine the positioning of its brands, in current, new and future markets. This forms the foundation of the Marketing Plan. Setting the Marketing Objectives In order to deliver growth, Cadbury conducts many marketing programs for its brands every year. Each marketing program is accompanied with a Marketing Plan. Each marketing plan has clearly defined objectives for the project team to deliver. Establishing the Strategies Tactics Based on the market analysis and set objectives, each Marketing Plan will contain strategies and tactics which will be necessary in delivering the desired outcome. Developing an Action Plan This is one of Cadburys key philosophies, making things happen. Therefore, every Marketing Plan in Cadbury has specific actions to be implemented by a person responsible, and within set time targets. Monitoring of Progress In Cadbury, every Marketing Plan is monitored monthly by the Senior Management Team of the respective SBU, to track the progress of the plan, as well as to make any necessary improvements or changes. Resource Financial Management Once a marketing program has been approved by the Senior Management Team of Cadbury, the necessary resources will be provided in order to deliver the objectives set in the Marketing Plan. As in the case of providing the necessary resources, Cadbury also provides an appropriate financial budget for the project to deliver the objectives set in the Marketing Plan. Measuring Success Cadbury continuously measures the success of each of its marketing projects, and compares the results achieved vs. the objectives set in the Marketing Plan. 2.2 Marketing Audit / Situational Analysis 2.2.1 Market Environment Conducts a complete external marketing audit which includes both the macro and micro environment of the confectionary industry and how these may have an impact on Cadburys Chocolate, Gum and Candy businesses. From this audit, the company will be able to identify the key issues impacting each business, and how the business can develop an effective plan with tactics and strategies to tackle these issues and ultimately achieve the Marketing Objectives. 2.2.1.2 Macro Environment Macro factors are factors that we totally have no or extremely little control off. It is not just looking at a segment of the industry, but the effects these factors have on the whole industry. An example of an audit tool is the PESTEL analysis, which identifies the opportunities and threats of the external environment, which then helps the Company to develop appropriate plans. Political Being in a confectionary industry, political factors have little impact on Cadburys business as chocolates, gums and candies are well established consumer products, and available everywhere. There are no political factors which restricts consumers from purchasing these products. However, in Singapore, the Government has banned the sale of gum, as it is seen as a nuisance to the environment. Therefore, in the UK, Cadburys businesses have no impact politically. Economic The state of the economy has an impact to most businesses. The credit crunch and slow down of economic growth, as we are currently experiencing, does effect consumer buying power, and hence Cadburys businesses. However, the reduction in interest rates does help consumers, as it creates consumer spending, and hence Cadburys businesses may have minimal impact. Social In terms of social factors, there are many consumer groups which voices their own opinions and sometimes this have a major impact on regulations and legislations. Consumer businesses are highly impacted by social factors. As an example, Cadburys chocolate business may be impacted by health reasons, such as sugar and obesity, which will influence the sugar and ingredient content of its product, and ultimately the formulation and taste. The introduction of sugar free gums and dark chocolates are good examples of how the gum and chocolate industry has evolved over the past 2 decades. Technological The increase use of internet has impacted businesses worldwide. Consumers are more aware of product offerings, have greater access to information and knowledge about products and can make more educated choices of products. The internet has also brought consumers closer to companies such as Cadbury, who now have faster feedback from consumers about their products. All of this has both positive and negative impact to Cadburys businesses. Advancement in manufacturing technology has also influenced the confectionery industry in terms of cost of production, shapes, sizes, packaging etc. All of these do affect Cadburys businesses in many ways. Environmental As the world experiences greater environmental challenges, such as global warming, environmental legislations do impact Cadburys manufacturing, product and packaging. As a responsible company, Cadbury practices a zero discharge to the environment, which increases the companys manufacturing costs. It also uses bio-degradable packaging material, which is a requirement in the EU. Legal The confectionery industry is a highly regulated industry. In each country, as in the UK, it is governed by legislations and monitored by the Food and Drug authorities. Influences from Environmental and Social groups, may introduce changes in legislations, which in turn impacts the confectionery business. As an example, the use of artificial colors, additives deemed to increase hyperactivity in children, has forced Cadbury and other confectionery companies to find alternatives, at higher costs. The increasing manufacturing standards for food products have also impacted Cadburys businesses. Tighter standards means higher costs to manufacturers. Whilst this is good for society, it has a negative impact to Cadburys businesses. 2.2.1.2 Micro Environment Analysis of the micro environment is equally important. These are the issues relating specifically within the organization and it is crucial that we clearly understand this in order to plan and develop the marketing plan. There are 6 factors and we use a simple tool SPICC Supplier The Supplier is important to any business, as they can either support or destroy value. In the case of Cadbury, due to its economy of scale, and long standing partnerships with suppliers, it is able to obtain good support from its suppliers. This provides Cadbury with the necessary competitive advantage it requires. Public In general the consumer and public at large tend to support a well established and responsible company such as Cadbury. However, there will always be minority groups who voice their concerns about products and companies, and these have to be handled with sensitivity. Intermediaries The retailers and stores tend to have less power to negotiate when it is dealing with a company as big and well known as Cadbury. Every store wants to have the Cadbury brands on their shelves and would tend to agree with terms offered by Cadbury due to the pull of consumers this brand brings to their shop. Customers Customers do play a big part on the success of a company or its brands. As there are many choices in the market, the customer determines the value of a brand. 2.2.2 Industry Analysis Porters Five Forces is very useful in this analysis; Treat of Substitutes Bargaining power of Buyer Rivalry Bargaining power of Supplier Threat of new Entrants Each of Porter Five Forces model contributes to the competitive environment in an industry: Threat of new Entrants With the confectionery industry showing good growth potential, new players may enter the market to get a small market share of a very large industry. However, due to high entry barriers, such as establishing a renowned Brand, as well as high manufacturing standards, the threat of new entrants remains low for the confectionery industry. Threat of Substitutes With new entrants in the market, a group of existing or new competitor may introduce new products/brands, for the chocolate sector, claiming the same consumer satisfaction, but at lower costs, e.g. Ice-creams, puddings which claim to be cheaper and healthier. The threat of substitutes is moderately high for the chocolate sector. Bargaining power of Suppliers As a long established player in the confectionery industry, Cadbury has the economics of scale to bargain for low cost raw materials. It works with the best suppliers in the world in order to ensure consistent quality and low cost materials. Therefore, the bargaining power of Cadburys suppliers is relatively low. Bargaining Power of Buyers In todays world consumers have many choices, due to the intense rivalry in the confectionery industry. However, Cadbury has a number of established brands which command a relatively stronger pull, hence the bargaining power of buyers (eg wholesalers and supermarkets, B2B) is low but the bargaining power of the consumer is moderately high. (B2C) Rivalry among Existing firms The confectionery industry is a crowded, with many players. Some are well established players, such as Nestle and Mars, who have equally strong brands as Cadburys. Some have carved out sectors, e.g. in-house brands of Tesco, Marks Spenser and Sainsbury. There are also many small players who have good positions in small sectors of the industry. Hence the rivalry among existing players is moderately high. However, Cadburys well established brands do provide some level of edge in the industry. 2.2.3 SWOT Analysis There are factors within a company which affect the internal environment and these should be addressed. Being a global leader in the chocolate business, the product, Brand and Corporate image, service, value of the product and quality is inseparable. Therefore an audit of the internal environment is also important. The SWOT analysis is a useful method in determining the key issues of a company, and will the company to develop a plan to mitigate threats and focus on opportunities. SWOT analysis of Cadbury Strengths Well established company since 1824 Global brands and innovative products One of the top 4 leading confectionery companies in the world Only focuses on confectionary products. Products available in almost all distribution Channels. Financially strong, with continued revenue And profit growth annually. Weaknesses Too many products and brands Highly dependent on confectionery market High cost base when compared to some Smaller confectionery companies. Relatively small presence in emerging Markets. Opportunities Entry into new markets (e.g. India China) with its established Brands. Ability to introduce new product extensions in existing markets using its established Brands Acquisitions of other confectionery companies. Threats New legislations and regulations which may increase costs Social impact from consumer groups on health related issues New entrants into the confectionery industry Products could be easily copied by competitors (carbon copy) 2.2.4 Value Chain Analysis Support Activities Firm Infrastructure Formation: Includes general management, planning management, finance, legal, accounting, quality management, public affairs, etc . Human Resource Management Personal activities: All activities that links with recruiting, development (training, education), retention and compensation of employees, manager, etc . Technology Development R D, etc : Include the technology development to support the value chain activities, i.e., Process automation, Research Development, design and redesign, etc. Procurement Purchasing inputs: The role of purchasing inputs i.e., procurement of raw materials, machines, spare parts, servicing, buildings, etc . Primary Activities Inbound Logistics Receiving inputs : Activities that associates with receiving, storing, transportation scheduling, inventory control Operations Building the product/ providing the service : Includes packaging, assembly, machining, maintenance, testing, activities that transform the final input into final product Outbound Logistics Distributing the product to buyers : Activities that involved the finished product to get to the customers; warehouse, orders, transportation, distribution, etc Marketing Sales Pre-sale support : Activities associated with getting buyers to purchase the product including channel selection, promotion, advertising selling, pricing, retail management, etc Customer Service Post-sale support : the activities that maintain enhance the products value, including customer support, repair services, installation, training, spare parts management, upgrading, etc Task 02 3.1 Marketing Objectives As the business still has significant untapped potential both in terms of top line growth and returns. By exploiting the strength of our leadership positions to continue to grow their market share and significantly increase the margins and returns, cadbury aim to achieve their vision of becoming the biggest and best confectionery company in the world. Vision into Action (VIA) plan for 2008 to 2011 aligns the energies and efforts of the teams around the world behind a number of priorities which will make the most impact on our revenue and margin performance. In order to generate superior returns for our shareowners, our VIA will deliver six financial targets. These are set out in our financial performance scorecard below: Organic revenue growth of 4% 6% every year Total confectionery share gain Mid-teens trading margins by 2011 Strong dividend growth An efficient balance sheet Growth in Return on Invested Capital (ROIC) To achieve these financial goals, have a growth and efficiency strategy which aligns behind our focus on fewer, faster, bigger and better. This focus is being applied to all aspects of our business. Corporate objective: Achieve sales of min. GBP25 Mil in 2009 UK Market Achieve sales of GBP80Mil in 20011, UK Market Functional objective: To increase 6% by end 2009 Operational objective: Achieve min of 80% consumer awareness of CCE Twisted within 12 months of launch Marketing Products, price, place promo, people, process, physical evidence Director Or CEO 3.2 Strategy The strategy for any marketing project is the key to the success of the project. It should map out what needs to be done, targeting which consumers, and providing them with what value, through the product offered. 3.2.1 Segmentation of Market Cadbury segments the UK Chocolate market based on Geography, Demographics and Psychographics to identify the target market segments for their Cadbury Cream Egg Twisted. Geography Cadbury geographically segments the UK chocolate market by:- Urban market (Cities) e.g. London, Glasgow, Cardiff, Manchester, etc Suburb markets (Towns) e.g. Barnstable, Abingdon, Stamford Others (Villages) e.g. Sawston The company identifies the size of the chocolate market, per capita consumption, growth trends, as well as analyses each segment in terms of Cadburys market share, Cream Egg lovers and chocolate bar consumption. This will provide Cadbury the necessary information to target the right market for Cadbury Cream Egg Twisted. Demographic Demographic segmentation allows Cadbury to understand the chocolate market by age, gender, income group, etc. This allows Cadbury to identify which groups are the chocolate lovers, which group prefers Cream Eggs, which group prefers bar chocolates, etc. Psychographic Psychographic segmentation is based on consumer lifestyle, attitudes and motives. Cadbury segments the UK chocolate market, based on consumers who prefer branded goods, those who prefer taste, texture or shapes. By doing this, the company is able to identify the target segment which will best suit the Cadbury Cream Egg Twisted product. 3.2.2 Targeting the market After establishing the market segmentation, the next step is to evaluate each segment and choose which possible segments should the company target and offer Cadbury Cream Egg Twisted in order to meet its marketing objectives. Based on the segmentation analysis, Cadbury is targeting the following groups:- All locations around UK, with greater focus on urban markets. Across all channels, especially super and hyper markets, and convenient stores, where the chocolate consumption per capita is high. Children, teenagers and females, who are seen to be lovers of Cadbury Chocolate bar lovers, the group which Cadbury is hoping to switch from traditional bars to the Cadbury 3.2.3 Positioning Cadbury Cadbury is having broader ranges targeting many segments. Youth segment should position as Love and entertainment. Teenagers can attract through adventure aspiration. Childrens mind goes to various tastes and small gifts they are getting. Therefore should do the positioning accordingly. 3.2.4 BCG Matrix The BCG or Boston Consulting Matrix is a tool used to analyze the portfolio of a company. It classifies business units or product ranges into four categories based on a matrix of market growth rate and market share position. The market growth rate determines the attractiveness of the industry and the relative market share shows the competitive position of the business. Below is the BCG Matrix. Details about the 4 categories are as follows:- Cash Cows business units that have large market share in a mature, slow growing industry. Cash cows require little investment and generate cash that can be used to invest in other business units. Stars- business units that have large market shares in a fast growing industries stars may generate cash, but because the market is growing rapidly they require investment to maintain their lead. If successful, a star will become a cash cow when its industry matures. Question Marks business units that have small market shares in high growth markets. These business units require resources to grow market share, but whether they will succeed and become stars is unknown. Dogs business units that have small market shares in mature industries. A dog may not require substantial cash but it ties up capital that could better be deployed elsewhere. Unless a dog has some other strategic purpose it should be liquidated if it has little prospect for it to gain market share. In summary, the BCG matrix provides a framework for allocating resources among business units within a company, and it will be useful for us to review the portfolio of our Chocolate Business. 3.3 Marketing Mix The marketing mix is a combination of critical factors that make up the marketing strategy for a product, which helps the company to successfully achieve the set marketing objectives. 3.3.1 Product Cadbury UK emphasizes on the need for strong brand image, and therefore all the decisions they make with regards to its products are in line with the brand image. The product and packaging are designed to project and communicate the brand image reflecting Cadbury as who they are. The product reflects the innovation, high quality and nutritional value it provides to its customers, whilst the packaging clearly reflects the familiar purple corporate brand color and corporate brand logo, associated with reliability and quality. Cadbury maintains the original Cream features and taste, which is a well loved product. Uses no artificial colorants or banned additives, and meets all EU food standards. Product is in a twisted bar form to attract chocolate bar lovers. Personality of the Brand is fun and novel to target the young trendy and female market segment. Specially lovers Packaging is colorful, to attract the children, teenage and young adult market. 3.3.2 Price Pricing of products is key in reflecting the image of a brand. This is why Cadbury carefully considers the image of the product, the value it offers to the consumer and who is the target consumer, before it determines the price of any of its products. It is obvious that different Cadbury products, targeted at different segments of the market are priced differently. The decision on pricing does have an impact to the brand. For example Cadbury offers its bar chocolates at a premium price compared to Tescos or Sainsbury bar chocolates, for the mass market. Cadbury also sells some of its high end products to reflect a luxury image, and can command good premiums, example Cadbury Milk Tray, Cadbury Roses and Green Blacks. The price of a product is also dependent on customers perception of the brand which Cadbury takes into account before it prices its products. However, with the current economic scenario, Cadbury gives special deals, for example Cadbury Dairy Milk bars 20% more (means big ger size) at the same selling price without reducing the price and affecting the brand image. Cadbury priced to competitive price GBP per gram it is cheaper than the Cream, which allows differentiation. 3.3.3 Placement Cadbury chooses carefully the distribution channels it places its products based on the brand image of the products. For example for its Cadbury Dairy Milk bar range of products, because it is targeted to the mass consumer, this range of products are accessible across all channels, in all super and hypermarkets, chain retail outlets, other convenience stores and even in the mom and pop shops. For the premium products, eg Green Blacks brand, Cadbury carefully places them at high end outlet, such as Selfridges and Airports. Cadbury will be available across all distribution channels in the UK market. Focus will be in Hyper and Supermarkets as well as convenient stores, at prominent locations within the stores. Greater visibility will be provided at urban segments (both cities and towns). 3.3.4 Promotion Depending on the brand image, the target consumer and market, Cadbury carefully chooses its communication strategy to meet the objectives of increasing awareness and ultimately pulling the consumer to purchase its products. Every promotional activity has its own strategy and this can can vary from increasing brand awareness, maintaining the brand value, educate consumers about a new product, increasing seasonal purchases, or campaigns such as choose Cadbury to highlight the positive emotional value of the brand. However, due to the current economic downturn, Cadbury carefully selects its promotional activities; such that it has maximum returns for its promotional spend. With the advent of the electronic media, Cadbury has created a number of websites for its popular brands for consumer/members to be active. These websites have education information, games, good associates such as purple goes green, cocoa partnership and fair-trade. Cadbury has recently agreed to partnership with the 2012 Olympic, which will give its brands, global recognition. Websites are www.cadbury.co.uk, www.cadburycremeegg.co.uk. www.aglassandahalffullproduction.com, etc. Above the line promotion via TV, Radio and print media. Advertising will focus on target groups, e.g. children, teenagers, young adults and females. Below the line activities will be carried out at urban markets at high traffic outlets, such as Hyper and Supermarket concourses. Special standees will be appropriately designed to portray the fun and novel personality of the product, and placed in major outlets. Task 03 4.1 Key Issues faced by Cadbury and Implications to the Marketing Plan Key Issues Implication to the Marketing Plan The economic slowdown and credit crunch Possibility that the market will shrink Competition will be intensive driving prices to be more competitive. Pressure from consumer groups on health related issues Need to have more PR with consumer groups Need to educate consumers on ingredients used in products Higher legislations and standards for industry To support this in order to create higher barriers to entry for new entrants into the industry Too many products and brands To implement a rationalization program to weed out older and low margin brands Consumer awareness to create pull To conduct effective AP programs to bring awareness to consumers. Conduct market research to establish consumer needs and trends Growing in a challenging market Introduce new products in existing markets using established Brands Introduce existing Brands in new markets Understanding the Competition Conduct market research to determine level and position of competitors in the market 4.2 McKenzies 7S Framework The McKenzies 7S framework is a value based management model, which looks at all the key elements which make up an organization, and it enables us to evaluate the effectiveness of our Marketing organization. An effective organization achieves a fit between all these 7 key elements, and should any element change, it affects all other elements and hence the organization as a whole. The McKenzies 7S framework is made up of hard and soft elements. Hard elements are those which are easily identifiable and visible, whilst the Soft elements are those which are less visible and are below the surface. Most organizations tend to focus on the hard elements, and ignore the soft ones, which tends to be an ineffective way of diagnosing and solving an organization issue. The 7S framework is a useful tool used to analyze the current state of an organization. Below is a pictorial view of the McKenzies 7S framework showing the Hard elements (green) and Soft elements (yellow) Hard Elements Strategy plans for the allocation of a firms scarce resources over time to reach identified goals. Structure the way the organizations units relate to each other; centralized, functional divisions (top-down); decentralized (the trend in larger organizations), matrix, network, holding etc. Systems the procedures, processes routines that characteri

Sports Essays Table Tennis China

Sports Essays Table Tennis China Like many other sports, table tennis began as a mild social diversion. Descending from lawn tennis to badminton to the  ancient medieval game of tennis. Table Tennis likely began as a social hobby in England toward the end of the 1800s. These early pioneers may have referred to their sport as gossima, flim-flam, or ping-pong. The game became a huge fun event after the name Ping-Pong, the noise made by the ball striking the table, was introduced by J. Jacques Son. It became very popular in England under its present name â€Å"Ping-Pong.† (Hickok) By the early years of this century, Ping-Pong had already acquired some of its present day complexities, but it was still used by many as an after-dinner amusement game rather than a sport. Dining-room tables made up some of the early equipment that was used. Several different every-day objects were used to play the sport. They used a line of books as the net; rackets were lids from empty cigar boxes, and then a little later, parchment paper stretched around a frame created a paddle. The ball would be either a ball of string, or perhaps more commonly, a champagne cork or rubber ball. The game underwent a few changes in England in the next few years. One person introduced a celluloid ball to the game, while another added pimpled rubber to the wooden paddle. These additions were used by many and advanced on by others. Some box sets can still be bought from Milton Bradley. (Bradley) The game was very popular in Central Europe in 1905 to 1910, but even this was a modified version that was introduced to Japan, where it later spread to China and Korea to become a huge popular sport in these countries. (Museum) The Japanese dominated the sport for much of the 50s and 60s. But in the 60s and 70s, the Chinese soon caught up with the Japanese. China alone has dominated the sport for much of the time since then, especially after Table Tennis became an Olympic event in the 1980s. For a reason unknown, the Chinese took table tennis as their national sport. And most other countries cant really touch them in skill. Alone from China four of the top ten from both male and female live here including number one. Now other nations such as Sweden and South Korea have joined the top ranks. For a while in Europe, it lost its fun and became very unpopular to play. Then in the early twenties, it regained its popularity and became a sport. In 1926 the International Table Tennis Federation, ITTF, was formed. By that time it had adopted its new name of Ping-Pong, while also being called table tennis. It started to become so popular that organizations and federations developed and rules and regulations were made. (Museum) Over the next sixty years, table tennis developed into a major worldwide sport. Today it is said that a rough 30 thousand people play competitively, and another million to 2 million play in household rooms and garages. Although it has became faster and harder to play, the game itself has not lost its â€Å"gentlemans† sport aura. One major concern that the ITTF has always insured that table tennis remains a contest of human skills. Also, they are very concerned with technological developments, which add a new factor to the game like the spin and speed of a paddle or bat, do not give too great an advantage to the players who get to use these developments. Therefore, equipment specifications are carefully laid down, and rigorously enforced. (Museum) Other changes like lowering of a net, is a big rule that shouldnt be broken. Rules preventing excessive advantage being gained by the server-were introduced in the thirties, and only minor changes are made from time to time. Changes to the rules of the sport can only be made only at the ITTFs Biennial General Meeting. These changes are never made without the agreement of a substantial majority of the hundred members in Associations represented at the BGM. In this vote everyone is equal. This is kind of like the UN Security Council too, if they want to veto a rule or movement, just one person can stop the rule or movement. Modern table tennis at a high rank is as rigorous as any sport in its demands for the highest degree of physical fitness and mental concentration. Very physical and arduous training to develop natural skills for the sport usually attains this. Fred Perry in 1928-29 became the World Mens Singles Table Tennis Champion, and then in the following years he became a champion at Wimbledon. Many say he moved to the tennis court because his reactions got slower. But it is certainly true that no other sport requires faster reactions and more delicate muscular co-ordination than ping-pong. (Museum) According to a PBS article: One of the first public hints of improved U.S.-China relations came on April 6, 1971. This happened when the American Ping-Pong team in Japan for the 31st World Table Tennis Championship, received a surprise invitation from their Chinese colleagues for an all-expense paid visit to the Peoples Republic. Time magazine called it The ping heard round the world. On April 10, nine players, four officials, and two spouses stepped across a bridge from Hong Kong to the Chinese mainland, ushering in an era of Ping-Pong diplomacy. They were the first group of Americans allowed into China since the Communist takeover in 1949.(Dean) In table tennis there are very many different strokes, different swings, and different stances. I, myself as a ping-pong player, use the shake-hand grip. I use this grip for very many reasons. One reason would have to be that it feels the most comfortable to me. It feels way more natural and comfortable rather than the pen-hold grip. I have a lot more speed and control when I hit a hard move or hit. Another reason is because if someone hits the ball really fast back to me, then I am ready and I can hit back a very fast stroke back. In this style I can hit a backhand or forehand as fast as my body will let me. Also when I use this grip I can hit the ball to any spot on the table. When I use the pen-hold grip, I cant usually hit the ball where I want to. In table tennis, professionals play with either the shake-hand grip or the pen-hold grip. I myself use this grip. I have more control and more speed when I use this style. The shake-hand grip is appropriately named because you hold the paddle as if you were shaking someones hand, with your index finger extending over the bottom part of the rubber on the backhand side and your thumb slightly touching the rubber on the forehand side. (Bradley, Milton) The pen-hold grip is also appropriately named because you hold the paddle just like a pen, only grasping the paddle at the top of the handle. Because of this, people that use this grip get a paddle with a more comfortable handle to use this grip. The wrist flick is almost always done from the backhand side. The opponent usually does it to return a serve or to return a ball hit very short and low. (Bradley) The counter is used against topspin balls, which you have no time to loop. This stroke requires very little forward arm motion, but it is extremely important that you angle and position your paddle correctly. If it is hard topspin, you must angle your paddle downward, so the ball is forced not to pop up when you hit it. If it is soft topspin, do angle your paddle so its nearly facing the opponent. If hitting either a backhand or a forehand, the paddle should only move forward about a foot during the complete shot. (Bradley) All in all, ping-pong has a long history of ups and downs. It started in the end of the 1800s and has since then become very popular. From all countries there have been many people that have played their way to the top of ping-pong history. There are a lot of different strokes and spin moves in the game of ping-pong. There are two main grips, pen-hold grip and shake-hold grip which are used in all games of ping-pong. Works Cited: Deen, Alfred. History of Table Tennis. PongWorld. 2000. PongWorld. 31 Jan 2008 . Hickok, Ralph. Table Tennis. Hickok Sports.com. Monday, 17-Dec-2007 11:26:23. Hickok Sports. 4 Feb 2008 . International Table Tennis Federation museum, The History of Table Tennis. Robbins Table Tennis Specialties. 2007. Robbins Table Tennis Specialties, Inc.. 31 Jan 2008 http://www.robbinstabletennis.com/history.htm ITTF Museum. A Comprehensive History of Table Tennis. ITTF Museum. ITTF Museum. 4 Feb 2008 . Milton Bradley, The History of Table Tennis. Table Tennis History. Fortune City. 4 Feb 2008 . Willcox, Isobel. Acrobats Ping~Pong. 13438. New York: Dodd, mead Company, 1981.

tempcolon Confronting Colonialism and Imperialism in Aime Cesaires A

Confronting Colonialism in A Tempest   Ã‚  Ã‚   A Tempest by Aime Cesaire is an attempt to confront and rewrite the idea of colonialism as presented in Shakespeare’s The Tempest.   He is successful at this attempt by changing the point of view of the story.   Cesaire transforms the characters and transposes the scenes to reveal Shakespeare’s Prospero as the exploitative European power and Caliban and Ariel as the exploited natives.   Cesaire’s A Tempest is an effective response to Shakespeare’s The Tempest because he interprets it from the perspective of the colonized and raises a conflict with Shakespeare as an icon of the literary canon.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In The Tempest by William Shakespeare one might argue that colonialism is a reoccurring theme throughout the play because of the slave-master relationship between Ariel and Caliban and Prospero.   It is also noticeable through the major and minor changes in status among the temporary inhabitants of the island like Trinculo and Stephano (Brower 463).   These relationships support the theme that power is not reciprocal and that in a society someone will be exploited.   Shakespeare first introduces the idea of colonialism when he allows Prospero to be ruler over Caliban, the native inhabitant of the island.   This is a direct link to the colonization by the Europeans in the late 1400’s.   Caliban reveals this idea of colonization in Act I Scene 2 when he says, â€Å" This island’s mine by Sycorax, my mother, /Which thou tak’st from me†¦For I am all the subjects that you have, /Which first was my own king; and here you sty me/In this hard rock, while you do keep from me /The rest o’ th’ island† (Shakespeare 37).   Shakespeare’s diction in this dialogue as well as in Prospero’s response that fol... ....2001 http://www.britannica.com /seo/a/aime-fernand-cesaire/>    Becker, Zachery. â€Å"Aime Cesaire’s A Tempest†. (1999) 18 April.2001    Brower, Reuben. Shakespeare: Modern Essays in Criticism. Ed. Leonard Dean. Oxford: Oxford University Press, 1967.  Ã‚      Cesaire, Aime. A Tempest. Trans. Richard Miller.   USA: UBU Repertory Theater Publications, 1992.    Hawkes, Terence. That Shakespearean Rag: essays on a critical process. New York: Methuen and Company, 1986.    Mullenix, Elizabeth Reitz. â€Å"The Tempest.† Illinois Shakespeare Festival. (1996) 18 April2001.    â€Å"Negritude.† Encyclopedia Britannica. (1999): 27 April.2001 http://www.britannica.com/eb/article?idxref=283623    Shakespeare, William. The Tempest. London: Washington Square Press, 1994. tempcolon Confronting Colonialism and Imperialism in Aime Cesaire's A Confronting Colonialism in A Tempest   Ã‚  Ã‚   A Tempest by Aime Cesaire is an attempt to confront and rewrite the idea of colonialism as presented in Shakespeare’s The Tempest.   He is successful at this attempt by changing the point of view of the story.   Cesaire transforms the characters and transposes the scenes to reveal Shakespeare’s Prospero as the exploitative European power and Caliban and Ariel as the exploited natives.   Cesaire’s A Tempest is an effective response to Shakespeare’s The Tempest because he interprets it from the perspective of the colonized and raises a conflict with Shakespeare as an icon of the literary canon.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In The Tempest by William Shakespeare one might argue that colonialism is a reoccurring theme throughout the play because of the slave-master relationship between Ariel and Caliban and Prospero.   It is also noticeable through the major and minor changes in status among the temporary inhabitants of the island like Trinculo and Stephano (Brower 463).   These relationships support the theme that power is not reciprocal and that in a society someone will be exploited.   Shakespeare first introduces the idea of colonialism when he allows Prospero to be ruler over Caliban, the native inhabitant of the island.   This is a direct link to the colonization by the Europeans in the late 1400’s.   Caliban reveals this idea of colonization in Act I Scene 2 when he says, â€Å" This island’s mine by Sycorax, my mother, /Which thou tak’st from me†¦For I am all the subjects that you have, /Which first was my own king; and here you sty me/In this hard rock, while you do keep from me /The rest o’ th’ island† (Shakespeare 37).   Shakespeare’s diction in this dialogue as well as in Prospero’s response that fol... ....2001 http://www.britannica.com /seo/a/aime-fernand-cesaire/>    Becker, Zachery. â€Å"Aime Cesaire’s A Tempest†. (1999) 18 April.2001    Brower, Reuben. Shakespeare: Modern Essays in Criticism. Ed. Leonard Dean. Oxford: Oxford University Press, 1967.  Ã‚      Cesaire, Aime. A Tempest. Trans. Richard Miller.   USA: UBU Repertory Theater Publications, 1992.    Hawkes, Terence. That Shakespearean Rag: essays on a critical process. New York: Methuen and Company, 1986.    Mullenix, Elizabeth Reitz. â€Å"The Tempest.† Illinois Shakespeare Festival. (1996) 18 April2001.    â€Å"Negritude.† Encyclopedia Britannica. (1999): 27 April.2001 http://www.britannica.com/eb/article?idxref=283623    Shakespeare, William. The Tempest. London: Washington Square Press, 1994.